A complete working system for designing Enomy’s product, advertising, social, video and vendor communications—built for Africa’s product discovery marketplace.
The modes are complementary, not competing identities. Start with the job the work needs to do: functional product experiences stay light; promotional storytelling earns the darker canvas.
For the marketplace website, app, vendor shops, dashboards, product cards, forms, onboarding and functional communications.
For advertising, social graphics, link previews, video, launches, announcements, category and location campaigns.
The lighter purple remains Enomy’s core identity. Darker purples create depth for campaign work; yellow is reserved for a single point of emphasis.
Actions, links, selected states and small campaign details.
Foundation for advertising, launch and title-card work.
Builds depth behind subjects, products and UI fragments.
One phrase, category marker or high-priority campaign cue.
Night canvas · white headline · yellow power word · purple/magenta light.
Ink Deep · white/translucent cards · yellow category cue.
Soft background · white surfaces · Primary actions · Ink text.
Enomy dominates. Green appears only on the actual chat action.
Interface typography explains and guides. Campaign typography creates a sharp, thumbnail-readable hierarchy. The family remains consistent across both.
Make supporting copy significantly smaller than the headline. Use a single clear scale change. Keep the headline to roughly 3–8 words.
Use thin display fonts, scripts, long paragraphs, competing sizes, excessive uppercase body copy or tiny footer information.
Product components remain light, spacious and task-focused. Purple guides interaction; WhatsApp green appears only where a user starts a chat.
Product name first · vendor context second
ElectronicsUse the 4 px spacing scale, 10–20 px component radii and soft purple-tinted shadows only when elevation adds meaning.
Discover products near youBrowse products. Chat directly with vendors.
Prioritize African people and settings. Represent gender, age, skin tone, personal style, vendor type, product category, city and region without stereotype.
Confident, natural pose; real skin texture; space for campaign copy.
Aspirational but believable; clear local-marketplace context.
Person, limited products, location cue and a real interface element.
Shopper browsing on a phone · fashion, beauty, food, electronics and home vendors · parent shopping for children · small-business owner managing a shop.
Preserve skin texture and realistic hands. Avoid plastic AI skin, distorted products, sexualization, luxury-only casting, high-fashion uniformity and stereotypical representations of Africa.
Products must be recognizable, consistently lit and relevant to the message. They support the story—never overwhelm it.
All 33 current category assets are shown below. Use the original artwork without recolouring. General marketplace campaigns use a controlled, broad selection; category campaigns use only relevant icons and imagery.
If the hierarchy is unclear at thumbnail size, simplify. Depth comes from soft gradients, controlled glow, translucent cards, curved forms and meaningful interface fragments.
Logo, then optional location or category chip.
Large headline with one yellow power word.
One person, product group or phone interface.
Brief support, one CTA, URL or campaign ID.
Soft gradients, one glow, subtle cards, curved shapes, light texture and clear foreground/background separation.
No badge piles, product-card walls, multiple CTAs, crowded icons, long copy, excessive shadows or decoration without a job.
Each format has one job. Adapt the composition to the canvas instead of mechanically cropping a single master artwork.
SHOP YOUR CITY.Central safe area| Size | 1200 × 630 px · 1.91:1 |
|---|---|
| Mode | Campaign & Creative |
| Text limit | One value proposition · 3–8 words |
| Composition | Logo, large headline, generous central safe area, relevant category mix |
1080×1080 · 1080×1350 · 1080×1920
Campaign mode. One headline, message, CTA and strong focal point. Protect vertical platform UI areas. Redesign each ratio.
1080×1350 per slide
Slide 1 creates curiosity; interiors teach one thought each; final slide may introduce Enomy or a relevant CTA. Keep educational posts useful, not continuously promotional.
1080×1920 · 1920×1080 · 1080×1080
Open strongly. Use deep-purple title cards, one yellow moment, brief logo motion, smooth transitions and captions. Keep interface demos legible; avoid fast text and generic tech animation.
Light transactional · simplified dark promotional
Transactional messages stay functional and sparse. Promotional messages use one dark header, message and CTA. Green identifies only the WhatsApp action.
Campaign for marketing · Product for browsing
Major campaigns may combine a dark gradient, African shopper/vendor, real interface and relevant products. Keep marketplace browsing light for visibility and usability.
Lagos · Abuja · Accra · Port Harcourt · Benin City
Use a small pin chip and “SHOP YOUR CITY.” Add location to support copy only when useful. Never invent local vendor counts.
Fashion · Beauty · Electronics · Food · Home · Footwear · Automotive · Kids
Use relevant photography and original category icons while retaining the same Enomy logo, palette, type hierarchy and composition system.
Product mode for setup · Campaign mode for growth
Use plain, practical copy: “Put Your Products Where Shoppers Can Find Them.” Never imply checkout or payment is handled by Enomy.
Safe areas are working recommendations. Keep logos, faces, headlines and essential UI inside them; background imagery may bleed.
Write for shoppers or vendors, not for the brand itself. Be specific and immediately understandable. Enomy enables discovery and direct vendor contact; it does not claim to handle checkout.
Buy From Vendors Near You
Discover Products in Lagos
Find Local Fashion Vendors
Browse Products. Chat on WhatsApp.
Your Next Customer Is Looking
Put Your Products Where Shoppers Can Find Them
Corporate jargon, abstract technology language, manipulative scarcity, unverified urgency, excessive exclamation marks, emoji in designed headlines and any language suggesting Enomy handles checkout.
Do not publish “Vendor Verified,” “Trusted Vendor,” “1,200+ Vendors,” “Thousands of Shoppers,” “Best Marketplace” or “Fastest Growing Marketplace” unless accurate, current and approved. Never invent reviews, ratings, testimonials, badges, counts or sales figures. Mark any working number clearly as placeholder content.
AI tools should normally create the photographic foundation only. Add the real Enomy logo, typography, CTA and actual interface screenshots during design production.
Use this final review before releasing any Enomy creative.
The logo, app icon, product components, spacing, iconography and mobile UI remain part of the system. Use original files without distortion or recolouring.
Use on light surfaces. Preserve clear space equal to the height of the “e”.
Use on brand-purple and dark campaign canvases.
Use unaltered for app and product surfaces. Source artwork: 1024×1024.