Colors · Type · Components · Brand · Mobile UI — the complete Enomy system
Brand — Logo & Mark
Logo
Primary (brand color on light) and reversed (white on brand purple). Clear space = the height of the “e”.
Primary — on light
Reversed — on brand purple / dark
App Icon
iOS / Play Store mark.
App Icon · iOS / Play Store
Cart-shaped “E” monogram on the brand purple, with a subtle radial highlight and a thin navy outline. Use unaltered — never place on a competing background or recolor the mark.
1024×1024·radius 28px·tint #8175CE
Colors
Brand Colors — all variations
Primary purple and the deep marketing inks.
Primary
Brand Primary
#8175CE
Hover
Primary Hover
#6D5FC1
Ad canvas
Brand Ink
#3A1F8F
Depth
Ink Deep
#2A1572
Purple Scale
Full tonal ramp, 50 → 950.
50
100
200
300
400
500
600
700
800
900
950
Accent Colors
Each with its single, reserved role.
Power word
Accent Yellow
#FFE61A
Chat CTA
WhatsApp Green
#25D366
Locale
Naira Green
#008753
Success
Success
#1F9D55
Neutrals
Backgrounds, borders and foreground text tones.
Background
#F4F3FB
Surface
#FFFFFF
Text Secondary
#4C4A63
Text Primary
#1C1B2A
Type — Open Sans
Type — Display
Display · 800
Grow your business
H1 · 700
Connect with customers
H2 · 700
Discover vendors near you
H3 · 600
Featured products
Type — Body & UI
Eyebrow · 11/600
FOR VENDORS
Body · 400 · 14/24
Showcase your products to customers across Lagos, Ibadan and Abuja — chat directly on WhatsApp, no middleman.