Enomy

Brand Book

Colors · Type · Components · Brand · Mobile UI — the complete Enomy system

Logo

Primary (brand color on light) and reversed (white on brand purple). Clear space = the height of the “e”.

Enomy colored
Primary — on light
Enomy white
Reversed — on brand purple / dark

App Icon

iOS / Play Store mark.

Enomy app icon

App Icon · iOS / Play Store

Cart-shaped “E” monogram on the brand purple, with a subtle radial highlight and a thin navy outline. Use unaltered — never place on a competing background or recolor the mark.

1024×1024·radius 28px·tint #8175CE
Colors

Brand Colors — all variations

Primary purple and the deep marketing inks.

Primary
Brand Primary
#8175CE
Hover
Primary Hover
#6D5FC1
Ad canvas
Brand Ink
#3A1F8F
Depth
Ink Deep
#2A1572

Purple Scale

Full tonal ramp, 50 → 950.

50
100
200
300
400
500
600
700
800
900
950

Accent Colors

Each with its single, reserved role.

Power word
Accent Yellow
#FFE61A
Chat CTA
WhatsApp Green
#25D366
Locale
Naira Green
#008753
Success
Success
#1F9D55

Neutrals

Backgrounds, borders and foreground text tones.

Background
#F4F3FB
Surface
#FFFFFF
Text Secondary
#4C4A63
Text Primary
#1C1B2A
Type — Open Sans

Type — Display

Display · 800
Grow your business
H1 · 700
Connect with customers
H2 · 700
Discover vendors near you
H3 · 600
Featured products

Type — Body & UI

Eyebrow · 11/600
FOR VENDORS
Body · 400 · 14/24
Showcase your products to customers across Lagos, Ibadan and Abuja — chat directly on WhatsApp, no middleman.
Body strong · 600
Sign up on Enomy — let’s bring you more sales!
Small · 400
Africa’s fastest growing product discovery marketplace
Caption · 12
Updated 2 hours ago · Lagos

Type — Weights & Italics

Upright
Light 300Regular 400 Medium 500SemiBold 600 Bold 700ExtraBold 800
Italic & Condensed
Italic 400SemiBold italic Condensed 800

Type — Marketing Headline

Yellow power word on deep-purple ad canvas.

Vendors in IBADAN
customers are LOOKING FOR YOU
Components

Buttons

Inputs & Search

Default
Your business name
Focused
Mama Funke Fabrics
Search (marketplace)
Search vendors & products…
Disabled
+234 ___ ___ ____

Product Cards

Valentino Rockstud Heels

Fully boxed with the original receipt. Classic and elegant.

₦15,500.00

Beautiful Dress

Available in different prints. Bell sleeves, mid-length.

₦8,200.00

Luxury Long Gown

Polka & floral. As seen.

₦22,000.00

Badges & Chips

New Featured vendor FREE Chats on WhatsApp Lagos Online now Tier 2
AllFashionCosmeticsHairElectronics
Spacing, Radii & Shadows

Spacing Scale

1 · 4
2 · 8
3 · 12
4 · 16
5 · 20
6 · 24
8 · 32
10 · 40
12 · 48
16 · 64

Radii

xs · 6
sm · 10
md · 14
lg · 20
xl · 28
full · pill

Shadows

xs
sm · resting
md · hover
brand CTA
Voice & Copy

Voice & Copy

Direct, plain, vendor-first — second person, inclusive “let’s”, no emoji, no jargon.

✓ Voice

Are you a vendor looking for more customers?

Sign up on Enomy — let’s bring you more sales!

✓ Empty state

When you refer users, they will be listed here.

Plain, second-person, no apology or jokes.

✗ Avoid

Unlock GMV growth at scale!

No emoji, no jargon, no scarcity hooks.

Iconography & UI Glyphs

Category Icons

Production category set — flat two-tone glyphs, in their original color.

Women’s
Men’s
Footwear
Make-up
Accessories
Sprays
Phones
Laptops
Home
Appliances
Furniture
Cars
Cakes
Pets

UI Glyphs & Social Marks

Outline UI glyphs (1.5px stroke) plus brand-color circular social badges.

Search
Back
Share
Copy
fFacebook
WhatsApp
𝕏X
Mobile App UI Kit

Referral / Share-and-Earn

Recreation of the app screen — purple hero bay, earnings dial, share row, referral link, referred-users list.

Social Media Creative

Example Ad Creative

The three social creatives generated from this system — deep-purple canvas, composited neon portrait, one yellow accent, topographic texture.