Product & Interface
Light, clear and product-focused
- White or #F4F3FB backgrounds
- #8175CE for actions and selected states
- Minimal decoration and functional type
Enomy Creative & Static Social Guide
What Are You Creating?
Choose the deliverable first. Use the production routes for format rules, then use the audited static-creative library to separate strong ideas from execution mistakes.
Choose a use case
Go straight to the rules you need
01 · PRODUCTApp or Website InterfaceMarketplace, shops and states02 · CAMPAIGNSocial AdvertisementSquare, portrait and story03 · REFERENCE LIBRARYStatic Creative AuditsInclude, avoid and AI direction04 · CAMPAIGNLink PreviewOpen Graph and WhatsApp05 · CAMPAIGNCarousel PostEducational sequences06 · MOTIONVideoTitle cards and demos07 · FLEXIBLEEmail or WhatsApp GraphicTransactional and promotional08 · CAMPAIGNLanding PageHeroes and conversion pages09 · AUDIENCEVendor CommunicationOnboarding and growth
Before you design
Pick the correct mode
The modes share one identity but solve different problems. Use Product Mode for tasks and Campaign Mode for attention.
Campaign & Creative
Deep, bold and thumbnail-readable
- #130D20, #2A1572 and #3A1F8F canvases
- White headlines and one yellow phrase
- Magenta light, strong photography and real UI
Discover productsnear you.Functional product message
SHOPYOUR
CITY.Same promise, campaign hierarchy
Use Case / Link Preview
Readable before it is opened
The whole preview is clickable, so artwork normally should not include a button. Use one clear value proposition and generous central protection.
AFRICA’S PRODUCT DISCOVERY MARKETPLACE
SHOP YOUR CITY.
Enomy · Product discovery
enomy.com
enomy.com
FIND IT LOCALLY.
Enomy
Africa’s Product Discovery Marketplace
Africa’s Product Discovery Marketplace
SHOP YOUR
CITY.DO · safe
CITY.DO · safe
FASHION
NEAR
YOU.DO · focused
NEAR
YOU.DO · focused
Long copy placed too close to the edgeDON’T
Recommended copy
Africa’s Product Discovery Marketplace · Buy From Vendors Near You · Shop Your City · Discover Products Near You · Find It Locally
Image guidance
General previews show a controlled category mix. Avoid social icons, paragraphs, buttons and tiny screenshots. Keep all essentials inside the safe area.
Use Case / Carousel
One useful thought per slide
Slide one creates curiosity; interior slides deliver value; the final slide resolves the idea and may offer one next step.
01 · Curiosity
A short question, tension or clear benefit.
02–05 · Value
One idea per slide and useful numbering.
Final · Action
Summarize or introduce Enomy naturally.
Specification
1080×1350 · 4:5 · 80 px safe area.
Use Case / Motion
Move with purpose
Open with a message, not a long logo reveal. Use smooth movement, captions and enough time to read.
Formats
1080×1920 · 1920×1080 · 1080×1080. Compose independently.
Brand moments
Deep title cards, one yellow moment and a brief logo animation.
Accessibility
Caption every video, protect platform UI zones and keep demos legible.
Use Case / Email & WhatsApp
Match mode to message
Transactional communication stays light. Promotional communication may use a simplified campaign header with one CTA.
Transactional
Product Mode, clear status language and minimal imagery.
Your shop is ready to share.
Promotional
Dark-purple header; WhatsApp green only on the chat action.
Help shoppers discover your products.
Emoji rule
Avoid emojis in campaign headlines, UI labels and core statements. One appropriate emoji may appear sparingly in conversational WhatsApp, email or lifecycle messages.
Use Case / Landing Page
Campaign above; product below
Marketing heroes may use the dark campaign system. Once users browse, compare or complete tasks, transition to light product surfaces.
Hero
Dark gradient, white/yellow headline, one CTA and a local shopper or vendor.
Proof
Real categories and actual Enomy UI. All claims require approval.
Marketplace
Product Mode for search, cards, shops and forms.
Voice / Audience-first
Write for the person in front of you
The universal voice is direct, plain and audience-first. Its emphasis changes for shoppers, vendors and neutral platform communication.
Shopper Voice
Helpful, discovery-focused and locally relevant.
Discover products in Lagos.
Vendor Voice
Encouraging and growth-focused without promising sales.
Let’s help more shoppers discover your products.
Platform Voice
Clear, trustworthy and neutral.
Your product has been added to your shop.
Claims require evidence and approval
Use “Africa’s Product Discovery Marketplace.” Do not use “fastest growing,” guaranteed sales, fake reviews, badges, vendor counts or shopper counts.
Product & Interface
Cover the complete product
These screens and states define the minimum UI coverage. Reuse Enomy controls, spacing, type and the complete category icon library.
Category icon library
All 33 current category assets · use original artwork without recolouring
Reference screens & states
Minimum product-design coverage
AI photography
Generate foundations, then design accurately
Generate photography without text, logos, fake UI or watermarks. Add the real brand and interface in production.
Create a premium advertising photograph for Enomy, Africa’s product discovery marketplace.
FORMAT: [dimensions and orientation]
OBJECTIVE: [campaign objective]
LOCATION: [country or city]
CATEGORY: [product category]
PERSON: [age, role, appearance and natural pose]
PRODUCT: [recognizable and correctly proportioned]
BACKGROUND: deep-purple environment with clear depth
LIGHTING: controlled magenta and blue highlights; natural skin texture
TEXT-SAFE AREA: [left, right or top negative space]
ENOMY COLOURS: #130D20, #2A1572, #3A1F8F; subtle #8175CE
EXCLUSIONS: text, logos, fake UI, watermarks, distorted hands, plastic skin, warped products, stereotypes
Enomy Social Media System
Static creatives that feel unmistakably Enomy.
A focused production guide for social advertisements, campaign posts and promotional graphics. Use the reference work to learn what to retain, what to simplify and what must never ship.
Deep campaign canvasOne yellow emphasisOne messageOne CTAApproved claims only
The non-negotiables
Five decisions before layout
A static creative must still read when viewed as a small feed thumbnail. If every element is asking for attention, none of them is leading.
Choose one message
One shopper or vendor benefit. Supporting copy explains; it does not introduce a second campaign.
Choose one hero
Prioritize one person, one product group or one phone/interface—not all three at equal scale.
Budget the yellow
Highlight one power word or short phrase. Yellow does not become the default for badges, icons and buttons.
Prove every claim
Counts, verification, trust and growth language require accurate, current approval before publication.
Reference audits
Use the examples critically
These are working references, not approved masters. Each contains useful ingredients, but none should be reproduced unchanged.
Single-image reference library
Borrow the idea—not the mistakes
Every reference uses the same decision format so people and AI systems can separate the useful concept from the execution flaws. These are critique materials, not finished templates.
DETAIL CROP
Make the product the portrait
Include
A tight editorial crop where earrings, rings and bag texture remain unmistakable.
Avoid
Cropping essential product details, excessive beauty retouching and too many category icons.
AI direction: use for jewelry or accessories, not general marketplace messaging.
ACCESSORY PERSONALITY
Build the campaign around distinctive styling
Include
A memorable hairstyle, one eyewear story and one geometric bag that support a focused accessories message.
Avoid
Plastic sunglasses, impossible hair structure, wavy decorative lines and a product competing with the face.
AI direction: use authentic styling and select one accessory as the commercial hero.
REFERENCE 18 · SCROLL STOPPER
Lead with an unmistakable silhouette
Include
A strong natural-hair silhouette, confident eye contact and enough negative space for one short message.
Avoid
Yellow across half the headline, overly synthetic skin and generic fashion-only supporting copy.
AI direction: the subject provides the impact; keep everything else restrained.
CATEGORY PORTRAIT
Frame jewelry at useful scale
Include
Close framing, warm metallic light and jewelry large enough to understand at thumbnail size.
Avoid
Waxy skin, malformed hands, impossible jewelry construction and unrelated categories.
AI direction: one person, one jewelry story and natural material detail.
SINGLE-PRODUCT HERO
Give one product premium attention
Include
One handbag, two or three coordinated styling details and controlled purple lighting on a clean stage.
Avoid
Luxury-brand mimicry, fake hardware, random jewelry piles, “best vendor” headlines and instant-purchase claims.
AI direction: one believable product should occupy most of the visual attention.
PRODUCT-ONLY HERO
Let products carry the campaign
Include
A carefully staged product family, controlled light and generous space for copy.
Avoid
Duplicate products, impossible shadows, unrelated items and repeated supporting copy.
AI direction: one coherent collection on a deep Enomy set.
WARM EDITORIAL SET
Use warmth without losing Enomy
Include
Warm natural light, premium product texture and a dark Enomy gradient for copy.
Avoid
Brown replacing the brand canvas, luxury mimicry, random crops and “best vendor” claims.
AI direction: product warmth can contrast with, not replace, Enomy Night.
COMMUNITY MOMENT
Show shopping as social
Include
Two or three people in a natural storefront moment plus one restrained product strip.
Avoid
Identical AI faces, unclear shop ownership, floating WhatsApp marks and visual crowding.
AI direction: candid community energy, not a posed cast lineup.
MARKET STREET
Show the city’s retail texture
Include
Real market details, accurate transport and a subject naturally moving through the environment.
Avoid
AI shop signs, branded shopping bags, excessive magenta skin and generic market stereotypes.
AI direction: documentary Lagos first, brand colour grade second.
OPEN-MARKET STORY
Capture shopping in motion
Include
A natural walking pose, recognizable market texture and clothing that belongs in the environment.
Avoid
Generic market stereotypes, staged shopping bags, unsafe street placement and category icons floating over the subject.
AI direction: documentary movement should feel observed, not posed for a studio campaign.
CORNER CHAT MODULE
Finish the reading path with chat
Include
A compact product card and two-message exchange in the lower-right safe area.
Avoid
Covering the CTA, oversized WhatsApp branding, fake profiles and unreadable bubbles.
AI direction: chat is the proof point, not the whole composition.
PHONE AS HERO
Demonstrate direct contact
Include
One legible phone, one real product and a clearly anonymized conversation.
Avoid
Generated UI text, impossible device chrome, fabricated profiles and tiny screens.
AI direction: add accurate interface artwork during production.
REFERENCE 9 · VENDOR IN ACTION
Show products being handled
Include
A vendor arranging, inspecting or presenting real merchandise in a believable shop.
Avoid
Generic modelling, awkward hand contact, floating products and broad fashion copy.
AI direction: tactile action should prove the category.
CULTURAL CATEGORY PORTRAIT
Use locally specific styling with care
Include
Accurate culturally specific styling, a dignified portrait and category cues that match the clothing or occasion.
Avoid
Costume-like treatment, inaccurate headwear, artificial skin colour, duplicated logos and generic “best looks” claims.
AI direction: cultural details must be accurate, respectful and reviewed by someone with local knowledge.
FLAT LAY
Create a shoppable category still life
Include
Three to five coordinated products, clean spacing and one directional light source.
Avoid
Fake logos, inconsistent scale, warped jewelry, unverified “best” language and clutter.
AI direction: realistic materials and a deliberate editorial arrangement.
FULL-BODY EDITORIAL
Use silhouette as the scroll stopper
Include
A distinct hairstyle or outfit silhouette and clean negative space for a short headline.
Avoid
Over-stylized anatomy, crushed copy, fashion-only repetition and yellow across multiple lines.
AI direction: one confident stance, natural anatomy and simple composition.
LIFESTYLE CHAT
Attach the conversation to the lifestyle
Include
A relaxed shopper, one featured product and a compact two-message conversation beside it.
Avoid
Neon shop signs, an oversized WhatsApp logo, fictional vendor profiles and product cards floating without hierarchy.
AI direction: let the person establish desire and the chat explain the next action.
CIRCULAR FRAME
Use a circle to organize depth
Include
One large circle behind the subject and a short vertical run of relevant category cues.
Avoid
Bright pink fields, category labels that compete with the headline and unrealistic hands.
AI direction: the circle supports the hero; it does not become decoration everywhere.
MODULAR MOSAIC
Build controlled variety
Include
One dominant hero and up to three rounded detail tiles with consistent grading.
Avoid
Equal-sized tiles, mixed lighting, repeated people and yellow on every supporting element.
AI direction: hierarchy first; variety second.
OVERHEAD CHAT
Combine product context with interface proof
Include
A clean overhead arrangement and one central phone showing the relevant product conversation.
Avoid
Fake verification, delivery promises, too many props and unreadable generated interface text.
AI direction: composite approved chat UI after generating the still life.
DOCUMENTARY LOCATION
Show everyday city life
Include
Natural phone use, real street texture and a setting verified for the named city.
Avoid
Generic “African” scenery, incorrect transport, staged shopping bags and off-brand colour.
AI direction: authentic environment with restrained Enomy grading.
SHOP + CHAT CONCEPT
Simplify the local-shopping story
Include
Confident African shopper, clear Lagos cue, direct WhatsApp context, recognizable products and bold headline scale.
Avoid
Excess yellow, generic bright-purple backgrounds, too many product tiles, repeated benefits, fabricated profiles and unsupported claims.
AI direction: one hero, one product story, one chat proof and one CTA.
WHATSAPP MESSAGE
Make direct contact visible
Include
One shopper benefit, moderate yellow and a compact WhatsApp cue connected to the product.
Avoid
Plastic-looking characters, generic city backgrounds, fictional ratings and crowded vendor cards.
AI direction: one message, one CTA and one WhatsApp identifier.
REFERENCE 11 · BUBBLE DEPTH
Frame the hero with soft geometry
Include
One large circular frame, a few translucent bubble shapes and a strong centered category portrait.
Avoid
Flat bright-purple backgrounds, decorative circles over copy and too many floating category icons.
AI direction: build soft depth behind the person while protecting headline contrast.
SHORT CONVERSATION
Show the exchange
Include
One shopper question and one vendor response about the same visible product.
Avoid
Invented vendor identities, ratings, verification marks, counts and unrelated product cards.
AI direction: anonymized, legible and commercially realistic chat.
LAGOS CONTEXT
Use recognizable local cues
Include
Accurate danfo buses, recognizable Lagos context and a deep-purple text protection overlay.
Avoid
AI-distorted vehicles, generic skylines, unsupported vendor counts and delivery implications.
AI direction: local specificity must be geographically credible.
ACCRA CONTEXT
Let landmarks establish place
Include
An accurate, identifiable landmark with enough negative space for the message.
Avoid
Distorted landmark lettering, invented architecture, generic copy and checkout claims.
AI direction: verify the landmark before naming the city.
SHOP ENVIRONMENT
Put people where products live
Include
A believable person, category-rich shop context and a natural phone interaction.
Avoid
Invented vendor cards, repeated copy, excessive props and a heavily artificial scene.
AI direction: environment should explain the category instantly.
FACT CARD
Use one yellow information card
Include
One approved fact or non-numeric category cue as the single yellow focal device.
Avoid
Unverified counts, a yellow headline plus yellow card plus yellow CTA, and vague “trusted” claims.
AI direction: reserve the card until the fact is approved.
CATALOG COLLAGE
Summarize breadth with modules
Include
One portrait, two product modules and compact category labels in a repeatable grid.
Avoid
Fabricated inventory counts, fashion sketches mixed with photography and six competing panels.
AI direction: use only when campaign breadth is the primary message.
HAND-HELD PRODUCT UI
Show the act of browsing
Include
Natural hands, one clearly readable product screen and a non-numeric proof bubble if needed.
Avoid
Malformed fingers, invented Enomy UI, “chat instantly” language and unsupported counts.
AI direction: generate hands and device only; composite real UI later.
VENDOR ACQUISITION
Turn community proof into recruitment
Include
A diverse grid of real participating vendors or products and a vendor-focused onboarding CTA.
Avoid
Unverified vendor counts, stock-model repetition and shopper copy in a vendor campaign.
AI direction: frame as social proof only when every fact and image is cleared.
DISCOVERY FEED
Translate browsing into a visual system
Include
One text column plus a small, consistent grid of real vendor or product thumbnails.
Avoid
Ten or more tiles, a WhatsApp mark on every image, tiny labels and inconsistent sources.
AI direction: maximum six tiles with one shared colour grade.
CATEGORY ORBIT
Build a world around the shopper
Include
One central shopper and three or four clearly separated category products.
Avoid
Products touching the face, floating badges, “top” claims and unrelated visual styles.
AI direction: circular hierarchy with products subordinate to the person.
VENDOR-TO-PRODUCT MAP
Connect one seller to a product range
Include
One real vendor environment with up to three products visually connected to the shop.
Avoid
Decorative connector lines, generated chat, mismatched products and dense WhatsApp headlines.
AI direction: make seller-to-inventory relationships obvious and credible.
CITY + PHONE
Join place and product conversation
Include
An authentic Lagos street hero and one phone overlay tied to the shopper’s action.
Avoid
Fake roadside signage, an oversized phone, illegible chat and headline collisions.
AI direction: let either city or phone lead; never give both equal weight.
GEOMETRIC REVEAL
Use shape as a crop system
Include
One repeated geometric form revealing a portrait and two category details.
Avoid
Sharp fragments across the face, arbitrary angles, four competing products and weak legibility.
AI direction: use sparingly for editorial campaigns, not core templates.
MEN’S CATEGORY
Broaden representation and category reach
Include
Men’s fashion, grooming, footwear or accessories with category-appropriate styling.
Avoid
Generic corporate suits labelled streetwear, fake maps, unexplained pins and fashion-only bias.
AI direction: match the person, setting and CTA to the actual category.
FEATURED CATEGORIES
Make category choice scannable
Include
Two or three approved category icons with short labels and one clear location cue.
Avoid
Invented artisan claims, unsupported shop counts, duplicate city chips and tiny sublabels.
AI direction: category panel is secondary support, never the headline.
RESTRAINED YELLOW
Use yellow as a measured signal
Include
One yellow headline phrase, one yellow CTA and a recognizable boutique environment under purple depth.
Avoid
Yellow badges, yellow icon circles, yellow location cards and unsupported vendor totals in the same layout.
AI direction: choose the headline or CTA as the dominant yellow moment, not both equally.
BENEFIT ICON ROW
Summarize the journey in three cues
Include
At most three approved icons for nearby vendors, direct chat and another verified product benefit.
Avoid
Delivery promises, checkout claims, tiny captions, mismatched icon styles and a benefit row wider than the CTA.
AI direction: use Enomy’s actual icons and approved benefit language during production.
PRODUCT IN HAND
Show discovery becoming consideration
Include
A seller or shopper holding one distinctive product while a small phone screen supports the story.
Avoid
Generated phone text, duplicated product proof, an unrelated yellow badge and ambiguous seller-versus-shopper roles.
AI direction: make the physical product the hero and add accurate UI later.
ANGLED EDITORIAL CROP
Create movement with one bold angle
Include
One large diagonal frame, an expressive accessory portrait and a simple left-hand copy column.
Avoid
Multiple intersecting shards, a large yellow corner panel, split focal points and text too close to crop edges.
AI direction: use one decisive angle as structure, not a collection of decorative cuts.
PRODUCT CHAT SCREEN
Make product sharing understandable
Include
A natural hand, one phone and one or two clearly related products inside the conversation.
Avoid
Malformed fingers, invented WhatsApp controls, multiple profile bubbles and unreadable generated text.
AI direction: generate the hand and phone composition, then composite approved chat artwork.
NEARBY DISCOVERY MAP
Visualize the meaning of “near you”
Include
A simplified verified map, a small number of real location markers and products tied to those vendors.
Avoid
Fake map geography, invented shop locations, neon streets, floating products and unreadable vendor labels.
AI direction: use a conceptual map only as a wireframe; production geography must be accurate.
VENDOR PREVIEW ROW
Introduce the marketplace through sellers
Include
Up to three real vendor previews with a consistent image crop, category label and clear browse action.
Avoid
Invented business names, fake portraits, ratings, repeated body copy and a profile row that dominates the hero.
AI direction: use anonymous placeholders until approved vendor assets are supplied.
Instructions for AI systems
Interpret references—do not imitate them
The reference image is evidence for a composition idea only. Generate from the written include and avoid guidance, then apply the Enomy rules below.
Use the written rule
Treat each “Include” box as the source of truth. Do not copy every visible element from the image.
Rebuild text and UI
Never reproduce generated words, logos, vendor profiles, maps or phone screens. Composite approved assets later.
Use claims as placeholders
Counts, trust, verification, delivery and growth statements remain omitted until current evidence is approved.
Correct image realism
Require natural skin, hands, anatomy, products, transport, landmarks and lighting before a visual enters layout.
Approved pattern library
Twelve ideas worth standardizing
These patterns combine the best lessons from the references without inheriting fabricated claims, fake interface elements or excessive decoration.
Circular depth
One large ring and two or three translucent bubbles behind the subject. Keep all shapes subordinate to content.
Is this available?Yes—more colours available.
Product-to-chat proof
A compact, anonymized two-message exchange placed near the relevant product.
Rounded image mosaic
One dominant hero plus three category-consistent details with matching colour grade.
Authentic city context
Real landmarks, transport or shop streets—accurate to the named place and protected by a dark overlay.
Category portrait
Close crop, visible product, natural texture and one category-specific proposition.
Yellow information card
Use only for an approved fact or non-numeric category cue, and treat it as the single yellow focus.
Product-only stage
A coherent product family with realistic materials, one light direction and room for a short headline.
Distinct silhouette
A confident full-body or three-quarter subject whose hair, styling or pose reads instantly in the feed.
Vendor social proof
A curated grid of real, cleared vendors or products paired with a vendor-onboarding proposition.
Editorial flat lay
Three to five category-related products, consistent scale and realistic overhead lighting.
City plus phone
Combine authentic local context with one accurate product or chat screen; select only one as the dominant hero.
Category-specific campaign
Broaden beyond women’s fashion with tailored imagery and copy for men’s, beauty, home, electronics and other Enomy categories.
Colour discipline
Dark depth—not generic purple
Start with Enomy Night, create depth with Ink Deep and Brand Ink, then use Primary and Magenta Glow as lighting or small details. A major campaign should not sit on a flat bright-purple field.
Enomy Night #130D20 · primary canvas
Ink Deep #2A1572 · gradient depth
Brand Ink #3A1F8F · saturated lift
Magenta Glow #8B3398 · lighting only
DO · one emphasis
SHOP
YOUR
CITY.
YOUR
CITY.
LagosExplore products
DON’T · yellow everywhere
SHOP.
CHAT.
OWN IT.
CHAT.
OWN IT.
Local findsChat easilyShop safeExplore
Composition
The Enomy static-creative stack
Use this order to establish hierarchy. Optional pieces may be removed; the core message must never become smaller to accommodate extra decoration.
Brand & context
Enomy logo, then one optional city or category chip.
Message
Three to eight words, white headline and one yellow emphasis.
Hero
One person or focused product group, integrated with believable lighting.
Action
Brief support, one CTA and optional URL. Remove social-icon rows unless required.
Formats & safe areas
Compose for each canvas
Do not crop one design into every ratio. Rebalance the subject, headline and negative space for the destination.
1:1 · SQUARE
1080 × 1080
80 px safe perimeter. Use a balanced subject/headline split and keep the CTA clear of the bottom edge.
4:5 · PORTRAIT
1080 × 1350
Preferred feed format. Use 80 px protection and reserve the lower area for one CTA or URL.
9:16 · STORY
1080 × 1920
Keep essentials at least 160 px from top and bottom platform UI. Avoid small footer copy.
Headline & copy
Direct, specific, audience-first
Use Open Sans Bold or ExtraBold. Supporting text should be significantly smaller and limited to one plain-language explanation.
Discover products near you.
Shop your city.
Fashion near you.
Browse products. Chat with vendors.
Help more shoppers discover your products.
“Verified,” “trusted,” “1,200+” or “fastest-growing.”
Release checklist
Before a creative ships
A final two-minute check protects the brand more effectively than adding another decorative layer.
Deep campaign gradient uses approved colour tokens
Only one word or phrase receives yellow emphasis
Headline remains readable at thumbnail size
One focal subject or controlled product group
Only one CTA appears
Logo is original, clear and undistorted
People and products look natural and believable
Claims are accurate, current and approved
WhatsApp green marks only the chat action
Platform safe areas are protected
Reference images on this page are critique material and may contain unapproved claims. They are not cleared for publication.
Production toolkit
Copy and download specifications
Transfer these production specs into Figma, Canva or another design tool. Each includes canvas, safe area, copy and asset requirements.
One canvas, one message
Redesign for each format instead of cropping one master. Use one headline, one CTA and one strong person or product focal point.
1:1
1080 × 1080
80 px safe area · 3–8 words
4:5
1080 × 1350
80 px safe area · preferred portrait
9:16
1080 × 1920
160 px top/bottom protection
Use relevant imagery, one yellow emphasis and one CTA.
Use unsupported claims, badge piles or several CTAs.